Job Description
ASUS is seeking a proactive and detail-oriented Retail Marketing Specialist to enhance in-store performance and strengthen our retail presence. This role is essential in executing retail marketing initiatives, maintaining brand consistency, and utilizing data-driven insights to optimize performance across key retail partners.
Key Responsibilities
- Plan and implement retail marketing strategies across key channels (consumer electronics stores, IT dealers, and modern trade).
- Monitor market trends and competitor activities to identify growth opportunities and improve positioning.
- Lead and guide field teams (VM Specialist) to ensure strong execution of in-store marketing activities.
- Define and track KPIs related to store audits, display compliance, and visit frequency.
- Ensure consistent execution of ASUS brand identity across all retail touchpoints.
- Conduct regular store visits to uphold...