Amazon Marketplace Analyst (SKU & Competitive Analysis)

Overview

We are seeking a detail-oriented Amazon Marketplace Analyst to support ongoing SKU-level analysis and competitive intelligence across our brand portfolio. This role will focus on evaluating product performance, identifying competitive opportunities, and recommending optimizations across listings, advertising, and pricing to improve rank, conversion, and revenue.

Key Responsibilities

SKU Performance Analysis

• Analyze individual SKU performance including sales trends, keyword rank, conversion rate, traffic, and Buy Box status.
• Identify underperforming SKUs and determine root causes impacting performance.
• Monitor category trends and changes in rank or demand.
• Conduct in-depth competitor analysis including pricing, promotions, ranking, monthly sales,ad spend, etc.
• Track competitor rank, review velocity, and new product launches within key categories.
• Identify opportunities to differe...