Brand Manager (Bogotá)

Reporting to the Marketing Manager, the Brand Manager’s mission is to lead an integrated marketing approach to drive brand consideration and conversion aligned with integral and/or regional brand strategy.

The position will be responsible for setting the SBU brand marketing strategies for Colombia by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business. In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others. This role works with cross‑functional teams including Brand, Digital, Sales, eCommerce, Supply Chain, Finance and collaborates with the regional strategic business units in order to drive strategies locally.

Key Responsibilities

• Lead the development, planning and execution of integrated brand marketing strategy and deliv...