Consumer Marketing Manager
Philips International
Job Description
Job Title: Consumer Marketing Manager
Represent the voice of the consumer for Philips in the Market and deliver measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster and other consumer‐focused business clusters through the creation and implementation of a 24‐month integrated consumer‐centric marketing plan.
Responsibilities
Develop and execute a 24‐month integrated consumer‐centric marketing plan aligned with global direction.
Set long‐term and short‐term business objectives and strategy.
Manage financial goals and P&L, including sales targets, budgets, profits, and yearly/quarterly forecasts.
Translate the product roadmap into concrete product specifications and optimize the category/product portfolio based on performance, market dynamics and consumer insights.
Identify key business drivers and steer the business growth strategy.
Deliver operational excellence by collaborating with cross‐funct...