Digital Marketing Specialist

Job Description: Google Ads Specialist (Digital Marketing) Position Overview: We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands-on experience managing advertising budgets, and a proven track record of driving high-quality leads, conversions, and return on ad spend (ROAS). Key ResponsibilitiesCampaign Strategy & Management: Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing. Conduct keyword research and audience analysis to identify growth opportunities. Develop campaign structures aligned with business goals and customer journeys. Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting. Performance Optimization Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, ...