Digital Marketing Specialist – Growth Brands
Kanmo Group
Job Description
At MTI (Kanmo), we are looking for a highly driven Digital Marketing Specialist to help scale our fast-growing private label brands.
This is a high-ownership growth role for someone who combines creative brand thinking with strong performance marketing execution. We are looking for a builder — someone who understands the full digital ecosystem, experiments aggressively, learns fast, and scales what works.
Key Responsibilities :
- Lead digital brand building initiatives across social platforms, with a strong focus on TikTok.
- Drive measurable brand growth beyond vanity metrics such as reach and impressions, with clear focus on engagement, conversion, community, and sales impact.
- Manage and optimize end-to-end performance marketing across Shopee Ads and TikTok Ads.
- Own key growth metrics including revenue, ROAS, CAC, conversion, and scaling efficiency within controlled budgets.
- Continuously test...