Digital Media Director (DM)
Aristo Sourcing
Job Description
Company Overview
Our client is a globally recognized authority in physical gold and macroeconomic analysis, dedicated to wealth preservation through precious metals and strategic insights.
Beyond our core business, we have built a rapidly expanding digital media ecosystem that delivers macroeconomic perspectives and gold market intelligence to a global investor audience.
Recent Growth Highlights (12 months):
- YouTube: 15,000 → 82,000 subscribers (+446%), short-form content reaching 14M views, long-form scaling toward six-figure views.
- Substack: ~10,000 subscribers, articles averaging ~10,000 views.
- Instagram: ~1.4M monthly views from launch.
- WhatsApp: >1,000 subscribers within months.
- TikTok: currently in development.
The next phase is scaling this ecosystem from single-digit millio...