Job Description
The Role
We are seeking an experienced and results-driven Director, Brand and Product Marketing to lead product and brand positioning, messaging strategy and integrated marketing plans that support our eReader, subscriptions and content sales business units.
Reporting to the VP, Marketing, the Director, Brand and Product Marketing will work closely with research and product to define product value propositions and differentiators that resonate with our target audiences. They will create comprehensive messaging and positioning documents with channel specificity and regional context to ensure the Creative Services team can deliver against briefs that best connect with customers and help drive business growth in key markets around the world. For key launches and campaign moments, they will work closely with functional marketing leads, and create integrated marketing plans to ensure cohesion of message across customer touch points with measured results on brand and busines...