Director, Marketing Planning (Business Banking, Canadian Retail Banking & Squad Marketing)

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Marketing Planning:

• In coordination with Business partners and Marketing stakeholders, defines marketing objectives to set and refine annual and quarterly marketing plans.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Brand Management to set annual budgets and ensure execution of marketing efforts drive a relevant and differentiated brand, capitalizing on short-term demand, and building long term demand in coordination and at the same time.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Drives a client-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis...