Field Talent Brand & Marketing Consultant
Northwestern Mutual
Job Description
The Field Talent Brand & Marketing Consultant is responsible for defining and scaling a compelling career brand that attracts high-quality talent to roles in the field, especially focusing on the financial advisor career and the campus program. This role builds the strategy and execution of our career brand position, content strategy, and marketing efforts that shape how the advisor career and internship opportunities are presented and perceived in the market.
Partnering across Marketing, Field Function, and Field Audiences, this role ensures our career brand story is aligned and adopted. This role will build the brand position and work with internal partners and agencies to develop content that resonates with our core audiences.
Primary Responsibilities
Career Brand Strategy & Positioning
Lead the development and execution of a research-backed career brand strategy that clearly defines and differentiates the advisor career and inter...