Job Description
About the RoleAre you anOracle Eloquaexpert who thrives on building complex B2 B marketing ecosystems? We are looking for aFunctional Analystbased inMexicoto lead the orchestration of automated campaigns and drive marketing excellence through the Eloqua platform.
In this role, you will bridge the gap between marketing strategy and technical execution, ensuring high-impact lead management and seamless multi-channel targeting.Key Responsibilities:
Platform Configuration:Set up and manage Eloqua defaults, including email templates, landing pages, and subscription management.
Campaign Orchestration:Build, test, and launch end-to-end automated marketing campaigns and complex program workflows (Email, SMS, Web, Display).
Data Strategy & Segmentation:Develop target audience segments, manage contact data hygiene, and oversee secure data imports/exports.
Analysis & Insights:Create and distribute standard and custom reports to analyze campaign performance and ROI (e.g., click-thro...
In this role, you will bridge the gap between marketing strategy and technical execution, ensuring high-impact lead management and seamless multi-channel targeting.Key Responsibilities:
Platform Configuration:Set up and manage Eloqua defaults, including email templates, landing pages, and subscription management.
Campaign Orchestration:Build, test, and launch end-to-end automated marketing campaigns and complex program workflows (Email, SMS, Web, Display).
Data Strategy & Segmentation:Develop target audience segments, manage contact data hygiene, and oversee secure data imports/exports.
Analysis & Insights:Create and distribute standard and custom reports to analyze campaign performance and ROI (e.g., click-thro...