GMCC Marketing Manager

Job DescriptionPosition reports to the General Motors Central America and The Caribbean (GMCC) Director. The primary purpose is to develop and execute a marketing strategy that maximizes the opportunity provided by the product, market trends, and dealer network.In addition, the Marketing Manager is the product expert on the Marketing Team with responsibility for ensuring that the team and the dealer net has correct product information for developing marketing strategies and communications.Finally, it is a great responsibility to analyze, propose and request, every portfolio opportunity to the region.Position responsibilities:Assume leadership role in developing positioning, marketing strategy, and marketing planAssume leadership role in analyzing and developing product content and packaging, obtain approvalsAnalyze data to get incentives implementedAgreement with Finance and Planning on product lineup and launches strategy and executionFor new and MCM products, develop comprehensive la...