GMCC Marketing Manager

Job Description

Position reports to the General Motors Central America and The Caribbean (GMCC) Director. The primary purpose is to develop and execute a marketing strategy that maximizes the opportunity provided by the product, market trends, and dealer network. The Marketing Manager is the product expert on the Marketing Team with responsibility for ensuring that the team and the dealer network have correct product information for developing marketing strategies and communications. The role is also responsible for analyzing, proposing, and requesting every portfolio opportunity to the region.

Position Responsibilities

• Assume leadership role in developing positioning, marketing strategy, and marketing plan
• Assume leadership role in analyzing and developing product content and packaging, obtain approvals
• Analyze data to get incentives implemented
• Agree with Finance and Planning on product lineup and launch strategy a...