Head of Tiktok Shop - US Make Up Brand

Company Description Sonela Beauty is a clean beauty and skincare-focused makeup brand inspired by Ayurveda, holistic wellness, and mindful self-care. Our luxury products, crafted with ethically sourced, non-toxic ingredients, nourish the skin while enhancing natural beauty. Rooted in South Asian heritage and backed by science, our formulas combine adaptogens, peptides, and hydrating botanicals to promote glowing skin and stress resilience. We embrace inclusivity, diversity, and sustainability, empowering individuals to discover their unique beauty while fostering a community focused on clean beauty and conscious living. At Sonela, we bridge the gap between makeup, skincare, and holistic well-being for wellness-conscious consumers. Role Description This is a player-coach role at the top of the creator org. You will lead a four-person team across creator acquisition, content coaching, script writing, and community / onboarding, and you will also be in the work yourself every single day. ...