Hospitality Musketeer

The Musketeer acts as a brand ambassador within the hotel ecosystem, combining deep beverage knowledge, long-term relationships with decision-makers, and the execution of premium experiences for guests. Their mission is to represent Red Bull within the hotel universe: to build strategic relationships with key properties, ensure the brand’s availability, visibility, and premium execution at all points of consumption, and drive continuous volume growth by positioning Red Bull as the beverage of choice in the Hospitality channel.

“LIVING” THE RED BULL ON PREMISE CULTURE

• Build and nurture “kindred spirits” inside strategic hotels (concierge, bar managers, beverage directors, F&B directors).
• Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.
• Represent the brand wit...