Lead Management & Governance Specialist

The Marketing Operations Coordinator role supports a strategic CRM transformation initiative, working alongside an external consultant and internal teams to deliver Marketo‑Salesforce integration solutions that enable seamless lead‑to‑sales handoff and standardized processes. The position also includes ongoing marketing operations support to ensure systems, processes, and tools function effectively across the organization. It requires organizational discipline and a commitment to enhancing sales effectiveness through reliable systems, processes, and data.

Marketing Operations, Salesforce, and Marketo teams, along with external consultants, will be the primary stakeholders for this role.

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• Support the collection and organization of business requirements for lead lifecycle, routing, scoring, and...