Linear TV Director, GOC
WPP Media
Job Description
Role Summary
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. This role requires a Linear TV Director who will:
- Develop and lead media strategy by defining and directing the overall Linear TV strategy, translating client objectives into actionable media frameworks and leveraging data to drive strategic recommendations.
- Manage media buying and negotiation by directing upfront and scatter market buying strategy, anticipating market trends, and cultivating key executive-level relationships with media vendors and partners.
- Execute and optimize campaigns by overseeing end‑to‑end campaign operations, managing budget pacing, optimizing schedules to meet KPI targets, and conducting post‑buy analyses for performance insights and growth.
- Serve as the senior Linear TV point of contact f...