Linear TV Director, GOC

WPP Media

🌍 100% Remote Full-time

Job Description

Role Summary

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. This role requires a Linear TV Director who will:

  • Develop and lead media strategy by defining and directing the overall Linear TV strategy, translating client objectives into actionable media frameworks and leveraging data to drive strategic recommendations.
  • Manage media buying and negotiation by directing upfront and scatter market buying strategy, anticipating market trends, and cultivating key executive-level relationships with media vendors and partners.
  • Execute and optimize campaigns by overseeing end‑to‑end campaign operations, managing budget pacing, optimizing schedules to meet KPI targets, and conducting post‑buy analyses for performance insights and growth.
  • Serve as the senior Linear TV point of contact f...