Job Description
Overview
Lead the sales execution activities of a diverse sales force covering one or multiple Provinces, achieving individual, team, and organizational quotas through strategic planning and operational oversight.
Primary Responsibilities
Manage and coach a team of Provincial Sales Managers, Field Sales Managers, Trade Development Managers, Key Account Managers, Territory Managers and Trade Development Coordinators to drive commercial performance and talent developmentStay apprised of federal and provincial laws affecting the beverage/alcohol industry within regional responsibility Foster Senior Level relationships with Liquor boards across regions to execute Trade Development objectives and stay abreast of industry regulationsDesign and implement strategic sales plans for key accounts (Retail & On Trade), establish territories, quotas, and goals, and coordinate sales distributionConduct sales ...