Marketing And Communications Specialist - 1 Year Contact

Job DescriptionWe are seeking aMarketing and Client Communications Specialistwho will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients.The ideal candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.Job ResponsibilitiesDigital Strategy & Campaign ManagementImplement integrated content strategies acrossWeChat Official Accounts,RedNote, andChina search engines.Plan and manageWeChatandsearch marketingcampaigns to enhance client visibility and engagement.Supportpaid mediastrategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.Conduct regularsocial listening, competitor benchmarking, and trend analysis to identify new opportunities.Assist inproposal creationand campaign ideation for both ongoing and prospect...