Marketing operations specialist (hubspot)
Elektra USA
Job Description
Reports to: Sales & Digital ManagerLocation: Mexico
Work arrangement: Contractor
The Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools. This role acts as the backbone of the marketing team—integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results.
Directly Impacts:
Acquisition | Installs, Sign-up's and New Active Customers
Engagement | Sign-up's, New Active Customers, recurring transactions
Key Responsibilities:
Platform Management & Execution
Build, test, and optimize marketing automation workflows in Hub Spot (email nurturing, lead scoring, list segmentation, A/B testing, etc.)
Build, test, audit and manage transactional communications and automation workflows (emails, SMS, push notifications and Whast App push notificati...
Work arrangement: Contractor
The Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools. This role acts as the backbone of the marketing team—integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results.
Directly Impacts:
Acquisition | Installs, Sign-up's and New Active Customers
Engagement | Sign-up's, New Active Customers, recurring transactions
Key Responsibilities:
Platform Management & Execution
Build, test, and optimize marketing automation workflows in Hub Spot (email nurturing, lead scoring, list segmentation, A/B testing, etc.)
Build, test, audit and manage transactional communications and automation workflows (emails, SMS, push notifications and Whast App push notificati...