Marketing Operations Specialist (HubSpot)

Reports to: Sales & Digital Manager Location: Mexico Work arrangement: Contractor The Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools. This role acts as the backbone of the marketing team—integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results. Directly Impacts: Acquisition | Installs, Sign-up’s and New Active Customers Engagement | Sign-up’s, New Active Customers, recurring transactions Key Responsibilities: Platform Management & Execution Build, test, and optimize marketing automation workflows in HubSpot (email nurturing, lead scoring, list segmentation, A/B testing, etc.) Build, test, audit and manage transactional communications and automation workflows (emails, SMS, push notifications and WhastApp push notifications) to ensure delivery, com...