Marketing Specialist
Freelance Latin America
Job Description
We are looking for a creative and analytical Marketing Specialist to support a flexible, collaborative team. This role will focus on market research, campaign planning, CRM organization, email marketing, LinkedIn outreach, and performance analysis across digital and traditional marketing channels.
Duties / Task to perform
- Conduct market research to identify consumer needs, habits, trends, and new branding opportunities.
- Develop and implement marketing campaigns across digital and traditional channels.
- Prepare email marketing plans for targeted audience groups.
- Plan and support LinkedIn campaigns aimed at specific B2B audiences, including prefabrication manufacturers.
- Import, organize, and tag contacts and lists in the CRM.
- Collaborate with sales to strengthen marketing strategies and campaign execution.
- Analyze marketing data to measure campaign performance and improve future strategies. <...