Meta (+ Tiktok) Paid Social Creative Strategist - Direct Response

ABOUT KEF We're a US-based digital marketing agency, rapidly growing, working with SMBs across paid social, paid search, and SEO/GEO. Ad buying is commoditizing. The future is creative, ICP fluency, and brand. We're hiring for that future. THE ROLE You'll lead creative strategy and account management on a growing portfolio of paid social accounts (Meta primarily, some TikTok). Mix of B2C and B2B: you need to be strong on both. You'll: 1. Own creative strategy from ICP research through brief through iteration 2. Lead client relationships on most of your accounts 3. Manage vendor production (designers, video editors, voice talent) 4. Translate Meta and TikTok performance into client-facing narratives 5. Build creative systems we can scale You'll work alongside our paid social media buyer, who runs campaign optimization and execution. You don't need to teach him the platform. You do need to engage with him on what's working and why. You'll report to the founder. WHAT THE ROLE IS NOT This ...