Performance Marketing Lead
General Motors
Job Description
**Job Description**
**Performance Marketing & Data-Driven Decision-Making**
+ Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
+ In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
+ Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
+ Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
**Collaboration and Integration**
+ Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
+ Act as a key l...
**Performance Marketing & Data-Driven Decision-Making**
+ Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
+ In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
+ Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
+ Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
**Collaboration and Integration**
+ Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
+ Act as a key l...