Performance Marketing Specialist – Paid Ads, Tracking & CRM

This is a remote position. We are looking for a highly skilled Performance Marketing Specialist who can manage paid advertising campaigns, implement accurate conversion tracking systems, and integrate marketing activities with CRM platforms for complete lead-to-sale visibility. The ideal candidate should understand the complete customer journey from ad click to final sale, including tracking, attribution, lead management, automation, and reporting. This role requires hands-on expertise in paid advertising, analytics, CRM workflows, automation tools, and performance optimization. Key Responsibilities Manage and optimise paid campaigns across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and other platforms Plan, launch, monitor, and scale lead generation and conversion-focused campaigns Improve cost per lead (CPL), conversion rates, return on ad spend (ROAS), and lead quality Set up and manage Google Tag Manager (GTM), GA4, Meta Pixel, Google Ads conver...