Job Description
What You'll Do
- Positioning & Messaging: Write the core story of the Supplier Network and paid products. Develop segment‑specific value propositions for different supplier profiles and ensure they are clearly communicated across all channels (website, sales decks and materials, onboarding emails, etc.). This should be grounded in the actual scope
- Growth, End‑to‑End: Partner with Product and Growth teams to drive supplier sign‑ups, activation, and upgrades. This includes content strategy, in‑product copy, launch plans, and sales enablement. Work with the Growth PM team on experiment‑driven launches with a focus on measurable results, which ties to the growth operating model and experimentation
- Pricing & Packaging: Lead the strategy for product pricing and bundling. Conduct willingness‑to‑pay interviews, conjoint studies, and pricing experiments to develop data‑defensible recommendations
- Experimentation: Systematically test landing pages, onb...