Regional Digital Lead
Publicis Media Colombia
Job Description
Regional Digital Lead (LATAM)
We are seeking a Regional Digital Lead (LATAM) to drive the end-to-end digital strategy for regional accounts across Latin America, delivering measurable business impact through robust planning, strong execution governance, and continuous performance optimization.
This role acts as a strategic connector between client marketing objectives and digital channel strategy, ensuring alignment across measurement, insights, and local market execution. The Regional Digital Lead will collaborate closely with the Hub Director, local market teams, analytics, media, creative partners, and client stakeholders to deliver scalable, high-performing digital solutions across LATAM.
Responsabilidades
- Own the full-funnel digital strategy for assigned regional accounts, defining channel roles, target audiences, and an annual roadmap aligned to business objectives.
- Translate regional strategy with the strategy team into market-re...