Senior Manager, Portfolio Activation - Paraguay (Santiago)

The Coca-Cola

🌍 100% Remote Full-time

Job Description

We are looking for a candidate with a creative mind and an entrepreneurial spirit to join our team as a Marketing Activation Senior Manager.

What You’ll Do for Us

  • Build relationships and partnerships with existing and potential activation partners, working closely with asset managers to leverage general assets as well as collaborate with centralized and local brand teams to ensure partnerships are aligned with brand objectives, strategies, and execution guidelines.
  • Build and develop best-in-class multi-category execution programs and tools for partnerships to standardize and increase ROI.
  • Review business performance, oversee development of marketing programs, provide thought leadership, and participate in corrective action plans to maximize partnerships and optimize ROI.
  • Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
  • Identify needs for campaign localization or...