Senior Manager, Strategic Projects Marketing, RBC Direct Investing

Job Description

What is the opportunity?The RBC Direct Investing Marketing team is seeking an experienced and passionate marketer to lead new strategic initiatives. As Senior Manager, you will have accountability for launching innovative features and offerings that drive market differentiation, increase awareness, relevance, and accelerate business growth. What will you do?This role requires proven go-to-market strategy expertise, campaign management excellence, and a track record of delivering impactful results. The ideal candidate thrives in fast-paced, innovative, and rapidly growing environment. You will champion product storytelling, own integrated marketing strategy across multiple channels, and collaborate to bring bold ideas to life through data-driven insights and creativity—driving business priorities and exceeding targets.​

Lead development of product value propositions, translating data into distinct market positioning and action...