Senior Specialist, Digital Marketing

Northbridge Financial Corporation

🌍 100% Remote Full-time

Job Description

What it’s like to be a Northbridge Senior Specialist, Digital Marketing

As a Senior Specialist in Digital Marketing, you’ll use your deep understanding of demand generation, lead attribution, and CRM-driven engagement to support our CRM strategy and help accelerate customer growth.

You’ll help design and execute integrated campaigns, optimize our website performance, and manage paid media initiatives to help us reach and convert new customers. You’ll also collaborate with internal teams and external agencies to ensure seamless execution and measurable results.

Our Digital Marketing team is passionate about marketing and technology. They thrive on data-driven decision-making, love optimizing customer journeys, and bring a balance of strategic thinking and hands-on execution.

What you’ll be doing

  • Help develop and execute lead nurturing programs within our CRM to convert prospects into loyal customers.
  • Implement and refine CRM automa...