User Acquisition Lead (Bogotá)

At TechBiz General, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a User Acquisition Lead to join one of our clients ' teams.

Key Responsibilities

Campaign Ownership and Scaling

• Own the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands‑on.
• Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind.
• Run high‑velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
• Contribute to channel strategy and cross‑channel budget allocation.
• Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dash...